Reasons for increasing popularity of promotional pen drives
The advancement in technology has created the slim size pen drives. These pen drives are in form of credit cards and visiting cards. The convenience to carry them in pockets and the space for customization has led marketing companies to use them as marketing tools. The opportunity to make the space on the pen drives as person as possible has created promotional avenues for the pen drives. The both sides of the credit and visiting card pen drives can be used for promoting company brand, logo, tag line or business philosophy. The companies are then loading these pen drives with new albums and film sound tracks to distribute the pen drives to young generation. During special festivals, specially created by marketing companies to cater to the young aspirations, such as valentine days, the companies promote the cards as free gifts. The empty pen drives area also given with only company logo and image on the both sides of the pen drives. The memory space of these pen drives starts...